1. Driver Length

Large "name brand" manufacturers make their Drivers TOO long for 90% of men golfers and 98% of women golfers. The driver length used by Ping, Callaway, Taylormade, Cobra and Titleise is between 45½" to 46½".

Why is this done? Because these companies advertise that you will hit the ball much longer with their longer length Driver. It only works when you have smooth tempo, a consistent square swing path, a LATE RELEASE OF YOUR WRIST-COCK ANGLE (notice it is capitalized...must be important), good swing timing and rhythm.

If this isn't you, it's not going to work.

This chart gives a good starting point when considering what length will work best. Notice that shorter length Driver actually produces longer Drive Distance and Straighter Drives.

Avg. 18-Hole Score	Driver Length	Avg. Drive Distance (Air Only Distance)	Avg. Dispersion
94 - 106	45" 44"	206.4 yards 207.0 yards	+/- 25.3 yards +/- 21.3 yards
88 - 93	45" 44"	214.2 yards 214.8 yards	+/- 26.4 yards +/- 22.7 yards
82 - 87	45" 44"	221.3 yards 222.5 yards	+/- 23.5 yards +/- 18.1 yards
76 - 81	45" 44"	227.1 yards 228.1 yards	+/- 18.2 yards +/- 15.6 yards
70 - 75	45" 44"	238.7 yards 238.3 yards	+/- 15.7 yards +/- 12.2 yards

Chart courtesy of 12 Myths That Could Wreck Your Golf Game by Tom Wishon

2. Driver Loft

Many golfers select the wrong driver loft for their ability and strength. They believe that a low lofted driver will hit longer drives which is absolutely untrue! The best loft angle for a driver is determined by swing speed and ability.

Large golf manufacturers, "big box" chain golf stores and many golf professionals tell customers that male golfers swing a driver at an "average" speed of 87 mph, which is also not true. Most male golfers swing between 75 - 80 mph.

If a golfer swings a 10.5° Driver at 50 mph, the total distance will be 87 yards. If a 14° Driver is used, the total distance would be 96 yards.

If a golfer swings a 10.5° Driver at 60 mph, the total distance will be 127 yards. If a 14° Driver is used, the total distance would be 137 yards.

If a golfer swings a 10.5° Driver at 70 mph, the total distance will be 164 yards. If a 14° Driver is used, the total distance would be 176 yards.

If a golfer swings a 10.5° Driver at 80 mph, the total distance will be 206 yards. If a 14° Driver is used, the total distance would be 216 yards.

If a golfer swings a 9.5° Driver at 90 mph, the total distance will be 229 yards. If a 12° Driver is used, the total distance would be 245 yards.

If you are a beginner or an occasional golfer, select the highest loft available.

Total Distance in Yards for Carry + Roll

Swing Speed (mph)	Driver Loft (9.5°)	Driver Loft (10.5°)	Driver Loft (12°)	Driver Loft (14°)
50 mph	81 yards	87 yards	93 yards	96 yards
60 mph	117 yards	127 yards	133 yards	137 yards
70 mph	155 yards	164 yards	171 yards	176 yards
80 mph	198 yards	206 yards	212 yards	216 yards
90 mph	229 yards	237 yards	245 yards	240 yards
100 mph	262 yards	269 yards	265 yards	258 yards
110 mph	295 yards	288 yards	281 yards	273 yards

Chart courtesy of Tom Wishon Golf Technology

3. Grip Size

One of the least scrutinized factors in golf clubs is the grip size. Large manufacturers build stock clubs with only one size grip, mens standard (or womens standard). The problem is that the grip is the only part of the club that you actually have some physical contact. For this reason, we consider it be one of the biggest factors in fitting of golf clubs.

No two golfers hold the club the same way. Ninety-nine out of a hundred golfers have grips that are not suited to their hand size and position of hands on the grip. Once a club has the proper size, the golfer realizes how important it is.